Awareness, Utilisation and Investor Behaviour towards Post Office Savings Schemes in India: An Empirical Study
Author : Dr. Renuga R
Abstract :
Post Office Savings Schemes play a significant role in promoting financial inclusion and encouraging savings behaviour among individuals in India. These government-backed schemes provide safe investment options with assured returns and are particularly beneficial for rural and middle-income households. The present study examines the level of awareness, utilisation patterns, and investor satisfaction regarding Post Office Savings Schemes. Primary data were collected from 120 respondents through a structured questionnaire. Statistical tools such as percentage analysis, correlation analysis, chi-square test, and one-way ANOVA were used to analyse the data. The results indicate that most respondents prefer Post Office Savings Schemes due to safety, government backing, and accessibility. However, awareness levels of certain schemes remain limited. The findings suggest that improving digital infrastructure and conducting financial awareness campaigns can significantly increase participation in these schemes. The study highlights the importance of Post Office Savings Schemes in strengthening financial security and promoting financial inclusion in India.
Keywords :
Post Office Savings Schemes, Financial Inclusion, Investment Behaviour, Investor Awareness, India Post, Small Savings.
