The Role of AI in Protecting Intellectual Property Rights in Digital Marketing: A Study with Special Reference to Thiruvarur District
Author : Dr. A Gunasundari
Abstract :
This study investigates the role of Artificial Intelligence (AI) in safeguarding Intellectual Property Rights (IPR) in the context of digital marketing, with a specific focus on businesses and marketers in Thiruvarur District, Tamil Nadu. As digital marketing platforms grow in usage, the unauthorized use of trademarks, content, designs, and other IP assets is increasing. This research explores how AI tools—such as image recognition, content monitoring, and automated copyright detection—are being adopted to protect such assets. In the rapidly evolving digital marketplace, protecting intellectual property rights (IPR) has become a critical challenge for businesses, especially in semi-urban districts like Thiruvarur. This study examines how Artificial Intelligence (AI) technologies are leveraged to safeguard IPR in digital marketing activities within Thiruvarur District. Through a mixed-method approach involving surveys and interviews with local digital marketers, content creators, and small business owners, the research identifies the current level of awareness, usage patterns, and challenges faced in adopting AI-driven IPR protection tools. The findings reveal a significant gap in knowledge and utilization of AI, highlighting the need for targeted interventions to enhance IP security in emerging digital markets. Recommendations focus on awareness campaigns, capacity building, and policy support to promote AI adoption for IPR enforcement. A survey was conducted among 50 local digital marketers, small business owners, and content creators to assess awareness, adoption, and perceived effectiveness of AI-driven IPR protection tools. The study concludes with actionable suggestions to improve adoption and implementation of AI in this domain.
Keywords :
Artificial Intelligence (AI), Intellectual Property Rights (IPR), Digital Marketing, Thiruvarur District, IP Protection (or IP Enforcement).
