A Systematic Analysis of Factors Influencing Investors Behaviour on Mutual Funds in Karnataka
Author : Dr. Sukanya R
Abstract :
There are several factors that basically influence the investor’s behavior towards making mutual fund investment decisions. There is a vast growth that is taking place in the mutual fund industry and mutual funds have become a popular investment avenue in the recent years. However understanding the investor’s behavior has become crucial for both the practitioners and the policymakers. The study aims to throw light on the key factors which are affecting the investor’s decision making process. The study has taken into account the various demographic factors such as the social economic, psychological factors which are influencing the investor’s decision making process.
The research findings will contribute to the exiting literature works on behavioral finance in the context of mutual funds, particularly within the state of Karnataka. Many of the investors are not able to analyse the behavioral factors which influence their investment decisions, hence it is crucial to create awareness among the general public about the existence of various behavioral biases such as anchoring bias, confirmation bias, mental accounting bias etc. This awareness will help the investors to make judicial investment decisions.
Keywords :
Investment behavior, demographic factors, economic factors, psychological factors, social factors, mutual funds.
