Trends and Adoption of E-payment Methods in Online Shopping
Author : J Muralidharan and M Gowthaman
Abstract :
The study based on the trends and adoption of e-payment methods in online shopping in Puducherry. This study focused on primary and secondary data collection methods. The primary data collected through a Google form from 30 respondents in Puducherry. The researcher used percentage analysis for this study. The study concluded that Google Pay emerged as the most widely used digital payment platform, suggesting its ease of use, reliability, and wide acceptance among users. There is a clear shift toward digital transactions, with online apps being the preferred payment method for most participants. The study revealed that a high level of satisfaction with e-payment systems, both in terms of user experience and perceived benefits like saving time and money. Moreover, there is strong trust in the security of these platforms, which is crucial for sustained usage and wider adoption.
Keywords :
E-commerce, e-payments, online shopping.
