Digital Marketing in Jodhpur Rural Markets: An Exploratory Study
Author : Devi Lal
Abstract :
The rural market in Jodhpur, Rajasthan, presents a vast untapped potential for businesses. With increasing mobile penetration and internet accessibility, digital marketing has emerged as a viable strategy to reach rural consumers. This study aims to explore the current state of digital marketing in Jodhpur rural markets, identifying challenges, opportunities, and strategies for effective digital marketing. A mixed-methods approach was employed, combining surveys and interviews with rural consumers and businesses. The findings highlight the significance of mobile-based marketing, localized content, and social media engagement in rural areas. The study provides insights for businesses and policymakers to develop targeted digital marketing strategies for Jodhpur's rural markets.
Keywords :
Digital marketing, rural markets, Jodhpur, digital literacy, social media, internet usage, consumer behaviour, e-commerce, rural India, digital divide.
