Developing a Framework to Measure Work-Image in Non-Farm Entrepreneurship
Author : Gajender Kumar and Dr. Sanjeev Kumar
Abstract :
This study aims to examine non-farm entrepreneurs' perceived work-images and find characteristics that impact them. Conversations about job pace, fascinate, and content is critical for non-farm entrepreneurs. Data were collected from 310 individuals. Confirmatory factor analysis (CFA) was used to determine the validity and reliability of the proposed instrument. The four components of the proposed instrument and the findings are supported. The scale resulting from this research has a high level of reliability, validity, and unidimensionality for all of its components. The created tool may help decision-makers analyze the perceived work-image of non-farm businesses. The study's social and scientific significance is assessed, and the conclusion is based on its practical and theoretical applications.
Keywords :
Non-farm entrepreneurs, perceived work-image instrument development, AMOS, exploratory factor analysis, EFA, confirmatory factor analysis, CFA.
