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AI and Visual Communication: Transforming Design, Media and Interaction

Author : Sabiha Khan

Abstract :

The development of AI has had a profound impact on the user interfaces and interactions regarding multimedia communication. The objective of this document is to articulate the impacts that AI has made on graphic arts, video artistry, user experience design, and online marketing. Products such as Adobe Sensei, DALL-E, and Runway ML assist in automated design and content generation, as well as personalization by users. Furthermore, AI technology improves accessibility using image captioning and language translation. Despite the advantages of AI, the issues of originality, copyright, and misinformation pose ethical challenges. The paper ends with the discussion of anticipated implications and directions of the use of AI technology in visual communication, with particular attention to the simultaneous growth of reliance on AI technologies in visual storytelling and production.

Keywords :

Artificial Intelligence, Visual Communication, Graphic Design, UX/UI, AI in Media, AI in Advertising, AI Ethics.