The Role of Quick Commerce in Economic Development of India
Author : Dr. Ajinkya G Deshpande
Abstract :
The life style of developing country like India particularly in urban areas are changing very fast especially after covid-19 pandemic and evolution of e-commerce. In these days the time remaining with the people for shopping is very less; due to extreme hectic job schedule. Due to increasing use of android based mobile and adopting urban life style there is higher use of online platform for shopping. Also, the improving economic condition the standard of living and demand for various commodities improved. All these conditions are very favorable for the emergence of Quick Commerce (i.e., delivery of goods in few minutes with the help of apps or simply ultra-fast delivery). All over the globe the total revenue generated with Quick Commerce is $ 195 Billion while in India it is estimated to be $ 5.85 billion. Indeed Q-Commerce fuels economic development with the increasing demand, employment, investment, revenue and convenience.
Objectives of Study: The main objective of the study is to study the role of Quick Commerce in the economic development of India.
Research Methodology: The current paper is a research work based on secondary data i.e., articles from websites, journals and articles.
Keywords :
Quick commerce, dark stores, local hubs, last mile logistics, micro-fulfilment center, mobile commerce, flash sale delivery, AR & VR shopping, gig economy.
