Women Entrepreneurship and Their Soft Skills: A Study with Reference to Women Entrepreneurs at Weekly Bazaar
Author : Reshmi BR
Abstract :
Women in India are aware of their rights, positions and work situations. However women of middle class are not too eager to alter their role in fear of social and religious backlash. Social and economic development of women is necessary for overall economic development of any society. Entrepreneurship is the state of mind which every woman has in her but has not been capitalized in India in way in which it should be. This article also intended to find out the Challenges and Opportunities of women entrepreneur when they ventured in the competitive world of business environment with special reference to shanivara santhe in Mangaluru.
The global evidences prove that women have been performing exceedingly well in different spheres of activities. Women Entrepreneurs encounter two sets of problems; they are general problems of women entrepreneurs and problems specific to women entrepreneurs. The various efforts like better educational facilities, financial schemes, making provision of marketing and sales can be taken into account for effective development of women entrepreneurs.
Keywords :
Entrepreneurship, Women Challenge, Marketing.
