Empowering Indigenous Producers in the Digital Era: Strategies, Challenges, and Ethical Frameworks
Author : Dr. Ramdas B Tekale
Abstract :
This paper examines the transformative impact of digital tools on the promotion of indigenous products, exploring e-commerce, social media, search marketing, and their implications for community empowerment, intellectual property protection, and cultural preservation. Drawing on recent studies and sector reports, this research synthesizes strategies, barriers, and ethical considerations specific to indigenous producers globally. The concluding section provides actionable recommendations for sustainable participation and equitable benefit.
Keywords :
Indigenous producers, digital marketing, e-commerce, cultural preservation, intellectual property.
