Media Literacy and Political Communication among the Tea Tribes of Udalguri District: A Comparative Analysis of Traditional and Digital Media
Author : Annu Tamang
Abstract :
This paper examines media literacy and political communication among the Tea tribes of Udalguri district in Assam, India. It compares the influence of traditional and digital media on the political participation and awareness of this marginalized community. The study was based on a field survey conducted in the Dhunseri tea estate in Majbat circle of Udalguri district, with 100 respondents using a random sampling method. The results show that digital media is becoming popular among the Tea tribes as many of them have smartphones, but their digital awareness is low, and their use of social media is limited to entertainment only. The paper discusses the implications of these findings for the political empowerment and education of the Tea tribes and suggests ways to improve their media literacy and digital citizenship.
Keywords :
Tea tribes, Udalguri district, media literacy, political communication, digital media
