Eco-Friendly Digital Marketing: Strategies for Sustainable Consumer Behavior
Author : Ayush GK and Dr. Jagadish B
Abstract :
Given the growing awareness surrounding environmental concerns individuals are actively searching for products and services that align with their values regarding sustainability. In this age of platforms marketers have an opportunity to shape consumer attitudes and behaviors when it comes to sustainability. This research paper delves into how digital marketing plays a role, in encouraging consumer behavior and the adoption of eco-friendly practices. The paper explores strategies employed by marketers to influence consumers towards making more sustainable choices. These strategies encompass messaging, engagement through media, gamification techniques and fostering online communities. By analyzing case studies and empirical data this research assesses the effectiveness of these strategies in motivating consumer behavior. The findings contribute to an understanding of how digital marketing can be utilized to promote eco practices and support sustainable development goals. This paper offers insights and recommendations, for businesses and marketers who wish to employ platforms effectively in encouraging sustainable consumer behavior.
Keywords :
Digital marketing, consumer behaviour, sustainability, etc.
