A Study on Workforce Readiness of Students through Digital Entrepreneurship Education
Author : Dr. G Radhika
Abstract :
Entrepreneurship has become a central issue in an effort to improve the nation’s economic welfare. Several previous studies agree that the ideal country is one that has an entrepreneurial contribution of at least 4% of its total population. Based on the Global Entrepreneurship Monitor (GEM) India Report, India's entrepreneurial activity has been growing. According to a 2021-2022 GEM India report, the country's Total Entrepreneurial Activity (TEA) rate was 14.4% in 2021, a significant increase from 5.3% in 2020. More recent data from a 2023 GEM report shows India's TEA rate was just under 12%, and its Established Business Ownership rate was 12.4%.
This increase in entrepreneurial activity has made India the third-largest startup ecosystem in the world, with over 159,000 recognized startups as of early 2025. The country's entrepreneurial ecosystem is also highly-regarded, ranking fourth among 51 countries for its quality, according to a recent GEM report. This is a substantial improvement from its 16th-place ranking in 2021. One of the causes of this low contribution is the lack of effective entrepreneurship education. Some empirical evidence has not been able to explain how entrepreneurship education is able to prepare generation Z to become entrepreneurs through various new literacies. This research aims to investigate the influence of entrepreneurship education on the entrepreneurial readiness of generation Z students, which is moderated by digital business literacy and financial literacy.
Keywords :
Entrepreneurship Education, Entrepreneurial Readiness, Digital Business, Literacy Financial Literacy, Generation Z.
