Investment Influences and Preferences of Non-Resident Indians in Kerala: An Analytical Study with Special Reference to the Central Travancore Region
Author : Girly Chinnu Thomas and Dr. K Suchitra
Abstract :
Non-Resident Indians have a significant source of capital inflow to Kerala through remittances, contributing substantially to household income, consumption, and socio-economic development. Despite the considerable volume of remittances, a large proportion of NRI investments continues to be concentrated in traditional and non-productive avenues such as real estate, gold, and bank deposits. This study examines the investment patterns and preferences of NRIs in Kerala with special reference to the Central Travancore region. The study aims to identify the factors influencing investment decisions of NRIs and their investment pattern. Adopting a descriptive and analytical research design, the study employs both primary and secondary data. The theoretical foundation is drawn from the Theory of Planned Behaviour. The findings reveal that the NRIs' financial comfort, tax benefits, and the investment preference of family members constitute the primary influencers of investment sources. Similarly, the analysis on investment preference shows that NRIs possess a favorable investment orientation and actively consider Kerala as an attractive destination for their investment activities.
Keywords :
Non-Resident Indians, Investment Behaviour, Remittances, Investment Preferences, investment pattern.
