A Study on Problems and Challenges of e-Agricultural Marketing and the Constitutional Remedies
Author : Chandhini M and Dr. MD Chinnu
Abstract :
This study examines the key problems and challenges involved in e-agricultural marketing, along with possible remedies to address them. The main objective of e-agricultural marketing is to provide farmers with improved market access, fair prices for their produce, and reduced dependence on intermediaries through the use of digital platforms. Despite its potential, several obstacles limit its effective adoption. These include low levels of digital literacy among farmers, poor internet connectivity in rural areas, lack of trust in online systems, issues related to price transparency, and inadequate logistics support. Small and marginal farmers are particularly affected due to their limited resources and lack of awareness. The study emphasizes the importance of digital training programmes, development of rural digital infrastructure, transparent pricing mechanisms, and supportive government policies. Proper implementation of these measures can increase farmer participation, enhance income levels, and strengthen the overall agricultural marketing system.
Keywords :
E-Agricultural Marketing, Digital Agriculture, e-NAM, Farmer Adoption, Digital Infrastructure, Market Transparency, Agricultural Reforms, Government Support.
