A Study on “The Role of Technology Adoption in Scaling Start Entrepreneur Business Models in the Digital Economy with AI Generation”
Author : A Priyanka
Abstract :
Startups' operations have been changed by the digital economy, and for businesses to scale, they must adopt technology. Focusing on significant technical innovations such as cloud computing, artificial intelligence, digital marketing, and automation, this study investigates how technology helps to scale startup business models. It looks at how these technologies affect market expansion, consumer interaction, and operational efficiency. The research looks at actual examples of startups using digital technologies for scale and analyses already published material on technology-driven business development. A mixed-method research strategy gathers qualitative and statistical information to evaluate the advantages and difficulties of technology acceptance in new businesses. The results show that companies using digital technologies let faster development improve consumer acquisition, and better decision-making. But barriers to adoption include financial limits, insufficient digital skills, and security worries. The study ends with tactical advice for investors, legislators, and businesspeople to help tech-driven scalability. Emphasising the need for financing digital transformation, this study offers insightful information for businesses trying to use technology. It also emphasises how crucial funding, government programs, and education are for permitting start-ups in the digital economy to grow properly. With technology adoption acting as a key driver of success, the digital economy has changed the way fledgling entrepreneurs develop and grow their business models. This study looks at how technology enables startup scaling, improves operational efficiency, and stimulates innovation through it. By means of a case study analysis, it investigates how digital marketing platforms, artificial intelligence(AI), and cloud computing enable companies to surpass conventional limitations like restricted capital and market reach. Key results show that companies using technology develop more quickly, 30% more likely to scale within three years than non-adopters. Still, problems including cybersecurity threats and digital literacy inequalities remain.
Keywords :
Technology Adoption, Digital Economy, Startup Scaling, Cloud Computing, Artificial Intelligence (AI).
