Green Entrepreneurship: Pathways to Green Growth and Green Environmental Business Practices in India
Author : Thabsheera T and Dr. Udayakumar OK
Abstract :
Green entrepreneurship has emerged as a pivotal force in India’s sustainable development, addressing critical environmental challenges while fostering economic growth. This paper examines the evolving landscape of green business practices in India, focusing on circular economy models, eco-innovation, and sustainable supply chains. It highlights how initiatives like waste-to-wealth ventures, renewable energy startups, and ethical sourcing are reducing carbon footprints and enhancing resource efficiency. Despite progress, challenges such as high costs of green products, regulatory inconsistencies, and limited access to financing hinder scalability. The study explores technological advancements—AI-driven agriculture, block chain for supply chain transparency, and green hydrogen—as key enablers. Policy interventions like the Production-Linked Incentive (PLI) scheme and Extended Producer Responsibility (EPR) rules are analysed for their impact. The paper concludes with recommendations to strengthen green financing, streamline regulations, and promote consumer awareness, aligning with India’s net-zero 2070 goal and SDGs. By integrating empirical case studies and recent data, this review contributes to academic and policy discourse on sustainable business models in emerging economies.
Keywords :
Green entrepreneurship, Green business, Circular economy, Eco-innovation, Green growth, green development.
