Assessing MSMES Competitiveness for Sustainable Business and Economic Development
Author : Pritam Mahapatra, Dr. Pradeep Kumar Harpal, Dr. Sidhant Mohanty and Dr. Biswa Mohan Jena
Abstract :
This study investigates the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Western Odisha, a region marked by rich resources and significant socio-economic challenges. MSMEs are pivotal to India’s economic development, contributing over 30% to the national GDP and nearly 50% of exports, while serving as engines of employment, innovation, and sustainable growth. Despite their importance, MSMEs in Western Odisha face persistent barriers including limited access to finance, inadequate infrastructure, technological gaps, and a shortage of skilled labour, all of which constrain their ability to compete locally and globally.
Employing a mixed-methods approach that integrates quantitative analysis with qualitative insights from stakeholders, this research assesses key factors influencing MSME competitiveness-such as innovation capacity, market access, and resource utilization. The study also explores the integration of sustainable business practices, emphasizing the interplay between economic viability, social equity, and environmental stewardship within the MSME sector. By identifying strategic interventions and policy recommendations, the research aims to enhance MSME resilience and sustainability, thereby contributing to broader regional economic development goals. The findings are intended to inform policymakers, entrepreneurs, and development practitioners, providing empirical evidence to support targeted strategies for strengthening MSME competitiveness and promoting sustainable business in Western Odisha.
Keywords :
MSME, Sustainability, Policymakers.
