Culture of Memes and its Role in Addressing Social Issues among the Mizo Youth
Author : K Malsawmtluangi, Dr. Sayan Dey and Dr. Lalremruati Khiangte
Abstract :
Internet memes have evolved from simple humor to powerful tools for addressing social issues, yet there is a lack of systematic research on their role in shaping social discourse, particularly among Mizo youth. This study aims to explore the cultural significance of memes, focusing on their usage patterns and potential to influence societal attitudes and drive social change within the Mizo community. A mixed-method research approach was employed. Quantitative surveys were conducted among Mizo youth to examine meme consumption, sharing, and comprehension patterns. Qualitative analysis of prominent memes provided insights into their cultural implications, focusing on themes such as social issues, humor, and satire. Findings reveal that 71.4% of respondents engage with memes multiple times daily, with video and image memes being the most preferred formats. Major themes include infrastructure deficiencies, gender roles, and cultural biases, often presented through satire and humor. While 69.1% of respondents believe memes effectively raise awareness about social issues, 57.7% perceive them as potential catalysts for social transformation. However, varying levels of skepticism and uncertainty regarding their impact were also noted. Memes are integral to the digital lives of Mizo youth, serving both as entertainment and as tools for advocacy and social commentary. Their ability to critique societal norms and highlight pressing issues underscores their transformative potential. The findings contribute to a broader understanding of digital communication and its implications for societal change. Future research could explore the long-term impact of meme culture on social advocacy and its integration into broader media strategies for community engagement.
Keywords :
Memes, social issues, Mizo, youth, online communication, cultural significance, social change.
