Impact of Social Media on Consumer Spending Patterns and Mental Health
Author : Sabiha Khan
Abstract :
In the digital age, social media has changed from a basic way to communicate and now stands as a forceful tool that shapes consumer attitudes, spending habits, and mental health. This research looks at the influence social media has on consumer purchasing behaviour and the psychological impact it has on individuals based on their continuous use. Utilizing primary data from over 145 respondents to capture response from a variety of age groups, this study looks at the most impactful social media platforms, looks at the effect of screen time on daily decision making, and considers the role of advertisements and influencer promotions in impulse buying behaviour. The study determined that Instagram is the most impactful platform when influencing consumer behaviour, even with clothing, beauty, and food delivery. The study also found there is a clear link between high-level social media consumption and mental health issues including stress, comparison, and anxiety. Recommendations are given to increase digital literacy and increased consciousness in online citizenship. The study will add to the area of research looking at the dual nature of social media, the marketplace and the psychological environment for modern consumers.
Keywords :
Consumer Behavior, Social Media Marketing, Mental Health, Impulse Buying, Influencer Marketing.
