Consumer and Weaver Perspective on the Handloom Industry in Bangalore Rural District
Author : Dr. MN Prakasha
Abstract :
The handloom industry in Bangalore Rural District plays a vital role in sustaining rural livelihoods and preserving cultural heritage amid globalization and mechanized textile competition. This study examines the consumer and weaver perspectives to uncover opportunities for industry revitalization. Employing a mixed-methods approach, including surveys (n=250 consumers) and in-depth interviews (n=50 weavers) alongside focus group discussions, the research reveals key insights: consumers prioritize authenticity, sustainability, and affordability but face barriers like limited awareness and higher pricing, while weavers grapple with supply chain inefficiencies, raw material shortages, and market access. Findings highlight a demand-supply mismatch, with 68% of consumers willing to pay a premium for certified eco-friendly handlooms. The study recommends policy interventions such as digital marketing platforms, skill upgradation programs, and public-private partnerships to bridge gaps. These insights offer a roadmap for enhancing competitiveness and socio-economic resilience in rural handloom sector.
Keywords :
Weavers, Handloom, Tradition, Ministry of Textile, Consumer.
