Usefulness of Social Media Advertisements for Companies
Author : Akshaay SK and Dr. S Maruthavijayan
Abstract :
In the digital era, social media advertising has emerged as one of the most powerful tools for companies to reach and engage with their target audiences. This research study aims to analyze the usefulness and effectiveness of social media advertisements in enhancing brand awareness, influencing consumer behavior, and driving sales growth. The study investigates how different social media platforms—such as Facebook, Instagram, YouTube, and LinkedIn—serve as marketing channels for businesses of various sizes. Through a structured questionnaire, data is collected from both consumers and business owners to evaluate their perceptions, levels of engagement, and satisfaction with social media advertisements. The study further explores the advantages of social media ads over traditional forms of advertising, along with the key challenges faced by companies in implementing social media marketing strategies effectively. Findings from the research are expected to reveal that social media ads significantly contribute to improving brand recognition and customer reach, provided they are targeted and designed strategically. Overall, this study highlights the growing importance of social media advertising as a cost-effective and result-driven marketing approach in the modern business landscape.
Keywords :
Social media advertising, digital marketing, brand awareness, consumer behavior, online marketing, business growth, customer engagement, advertising effectiveness, social media platforms, marketing strategy.
