Harnessing People Analytics in Human Resource Management: Trends, Challenges, and Strategic Impact in the Modern Workplace
Author : Mary Jaya Faustina R and Dr. S Maruthavijayan
Abstract :
People Analytics, as a rich tool in today’s technology era, is being widely embraced by IT firms to better manage their workforce and improve organizational efficiency. People Analytics leverages employees’ data to create insights regarding recruitment, performance, engagement, retention, and productivity. By leveraging sophisticated analytical tools and predictive models, IT companies can align human capital strategies with business objectives, thus creating a culture of making data-driven decisions in HR. This study delves into the increasing importance of People Analytics within IT firms, addressing its advantages, limitations, and scope in the future. Particular focus is placed on actual use cases like talent recruitment, employee happiness, and diversity management. The research highlights how People Analytics not only increases efficiency but also brings about a competitive edge by making HR a strategic business development partner.
Keywords :
Workforce Analytics, People Analytics, Data-Driven HR, Human Resource Management, Talent Management, IT Companies.
