A Study on the Factors Influencing Consumer Buying Behavior towards Electric Scooters in Ammapettai, Erode District
Author : Gowshik Rithanya E and Dr. S Maruthavijayan
Abstract :
The adoption of electric vehicles (EVs) in India is accelerating due to rising environmental concerns, technological advancements, and supportive government policies. Electric two-wheelers, particularly scooters, dominate this growth because of their affordability, low operating costs, and suitability for short urban and semi-urban commutes. This study examines consumer buying behavior towards electric scooters in Ammapettai, a semi-urban town in Erode district, Tamil Nadu, focusing on factors influencing adoption and barriers faced by potential buyers. A descriptive and explanatory research design was employed, collecting primary data from 50 respondents using structured questionnaires. Secondary data from government reports, academic studies, and industry publications supplemented the analysis. Quantitative data were analyzed using descriptive statistics and mean scores, while qualitative insights from open-ended responses highlighted consumer perceptions, preferences, and challenges. Findings indicate that affordability, fuel savings, environmental awareness, and government incentives are primary motivators, whereas high initial costs, limited charging infrastructure, battery concerns, and doubts about resale value hinder adoption. Most users expressed satisfaction and a willingness to recommend electric scooters, emphasizing the influence of word-of-mouth on adoption. The study concludes that enhancing charging facilities, creating awareness programs, providing attractive incentives, and ensuring reliable after-sales services are crucial for promoting electric scooter adoption in semi-urban areas, supporting India’s transition towards sustainable mobility.
Keywords :
Electric Scooters, Consumer Buying Behavior, Semi-Urban Adoption, Charging Infrastructure, Environmental Awareness, EV Adoption Barriers.
