A Study on Employee Engagement through Social Media Tools
Author : Jannathul Firthous M and Dr. S Maruthavijayan
Abstract :
In the digital era, social media has emerged as a transformative force in the field of recruitment. Organizations across various industries are increasingly relying on online platforms such as LinkedIn, Facebook, Instagram, and Twitter to identify, attract, and engage potential employees. This study focuses on understanding the significant role social media plays in modern recruitment practices and how it has revolutionized the traditional hiring process. The research aims to examine the ways in which social media helps organizations widen their talent pool, reduce recruitment costs, and improve employer branding. It also explores how candidates use social media to evaluate organizational culture and job opportunities before applying. Social media recruitment facilitates two-way communication between recruiters and job seekers, allowing real-time interaction and feedback. Moreover, it provides HR professionals with deeper insights into candidates’ personalities, skills, and professional interests through their digital presence.
Keywords :
Social Media, Recruitment, Employer Branding, Online Hiring, Digital HR Practices.
