Consumer Attitudes and Practices Regarding Contactless Payment Systems Adoption
Author : Dr. Rajkumar Nagarwal
Abstract :
The adoption of contactless payment systems has seen significant growth, particularly in the wake of global health concerns and technological advancements. This paper explores the factors influencing consumer adoption of contactless payment methods, including perceived convenience, security, ease of use, and the impact of demographic variables. Through a comprehensive literature review and empirical analysis, we investigate consumer perceptions and behaviors toward these systems, highlighting the role of trust, technology acceptance, and societal trends. Our findings indicate a strong correlation between positive consumer perceptions of security and convenience and the increased usage of contactless payment methods. Additionally, demographic factors such as age, income, and tech-savviness are shown to influence adoption rates. This study contributes to the understanding of how consumer attitudes shape the future of digital transactions, offering insights for stakeholders aiming to enhance the user experience and expand the reach of contactless payment solutions.
Keywords :
Contactless payment systems, consumer perceptions, consumer behaviour, technology adoption, digital transactions, security concerns, convenience, mobile payments, demographic factors, technology acceptance model (TAM)
