Download PDF

Consumer Purchasing Capacity in Working Women’s Cosmetics

Author : V Anbukkarasi and S Soundaranayaki

Abstract :

Cosmetic is the very important one of all the women’s. Purchasing capacity knows how much money needs to purchase a particular item in a specific time. Some of the peoples use high amount but demand is high. To improve all the face glow, Beauty and fair. Vegetable butters and oils have become one of the main interests of natural cosmetics, from the perspective of manufacturers and users. Most of the customers used in natural products and natural ingredients. The trend of returning to nature has contributed significantly and added an exotic touch to the popularity of vegetable butters and oils. They are considered the most unique cosmetic ingredients, to explain, vegetable butters and oils exhibit biological and cosmetic effects on the skin, and are the basic constituents of numerous cosmetic products.

Keywords :

Purchasing behaviour, ingredients, methods