A Study to Examine the Impact of Social Media Marketing on Consumer Buying Behaviour in Chengalpattu District
Author : R Elayaraja and Dr. P Manivannan
Abstract :
Many people now use social media to raise brand exposure, interact with customers, enhance website traffic and conversions, boost search engine results, and foster client loyalty. Businesses can remain competitive and fulfill their marketing objectives. The study only examined primary data from 120 people in the Chengalpattu District. The researchers concluded that most people were between the ages of 18-25 and most were women. The majority of respondents share images and messages on several social media networks. The vast majority of people agree that watching social media advertising affects their primary buying preference. Furthermore, the research found that more people strongly agree that they read internet reviews and blogs.
Keywords :
Social media marketing, consumer buying behavior and percentage analysis
