Analyzing India’s Online Retail Dynamics
Author : Dr. Ravi Kumar, Mohammed Habeeb Shariff, Nitesh S and Nakula C
Abstract :
The exponential growth of e-commerce platforms has revolutionized reshaping traditional retail landscapes. Through a combination of qualitative and quantitative methodologies, this research investigates various dimensions of consumer behavior in e-commerce, including but not limited to, trust, perceived risk, convenience, social influence, and personalization It examines the factors driving the rapid growth of e-commerce in India, including increasing internet penetration, smartphone adoption, and government initiatives. Furthermore, the abstract delves into the challenges faced by e-commerce companies in India, such as logistical hurdles, regulatory complexities, and competition. Additionally, it highlights the socio-economic impact of e-commerce, including job creation, digital inclusion, and changes in consumer behavior. Through a comprehensive analysis, this abstract sheds light on the transformative role of e-commerce in shaping India's economy and society. Furthermore, it examines the socio-economic effects, such as job creation and changes in consumer behavior. Through a concise analysis, this abstract illuminates the transformative role of e-commerce in shaping India's economy and society. By synthesizing key insights the abstract provides a comprehensive overview of the dynamics of ecommerce ecosystem in India and its implications for broader global marketplace.
Keywords :
E-commerce, consumer behavior, online shopping, trust, perceived risk
