The Impact of Neuromarketing in the Airline Industry: Enhancing Marketing Strategies and Consumer Satisfaction
Author : Vaibhav Kumar Mishra
Abstract :
Neuromarketing, a discipline at the intersection of neuroscience and marketing, has gained considerable traction in recent years as businesses seek more effective ways to connect with consumers. In the airline industry, where competition is fierce and customer experience is crucial, neuromarketing offers valuable insights into consumer behaviour, emotional responses, and decision-making processes. This paper explores how airlines can leverage neuromarketing techniques to improve their marketing strategies, increase customer satisfaction, and ultimately drive business growth. The study incorporates real-world examples, data-driven insights, and future trends in neuromarketing to provide a comprehensive understanding of its role in the airline sector.
Keywords :
Neuromarketing, business, tracing, coding, challenges, consumer behavior etc.
