Public Relations Management in Improving the Image of the Institution at MTs Unggulan Rohmatul Ummah Mojokerto Indonesia
Author : Muhammad Zainur Rofi’, Akhyak and Sulistyorini
Abstract :
Public relations management serves as a crucial link between educational institutions and parents or the community, fostering a harmonious relationship and ensuring the success of institutional programs. A key aspect involves analysing the community's needs as education consumers. Effective public relations management plays a vital role in achieving objectives and maintaining a positive institutional image. The institution's image influences perceptions based on knowledge and facts. The study focuses on MTs Unggulan Rohmatul Ummah Jatirejo Mojokerto, exploring public attitudes, institutional policies, and public support activities in enhancing the institution's image. Utilizing a qualitative approach with a multi-case study design, data is collected through participant observation, in-depth interviews, and documentation. Results highlight innovative social media content management, strategic promotion through various channels, and purposeful socialization activities as key elements contributing to the positive image of MTs Unggulan Rohmatul Ummah Jatirejo Mojokerto. The study emphasizes the significance of continuous innovation and community engagement in maintaining high levels of trust.
Keywords :
Public relations management; Educational institutions; Institutional programs; Community needs; Positive institutional image
