A Study on Consumer Behavior in Retail Marketing
Author : Dr. M Geetha Bai and Dr. Srinivasa Padmakar Sivalanka
Abstract :
The study of consumer behavior in retail marketing is a critical for businesses seeking to understand and meet their target customers ever-changing demands and preferences. This study digs into the complex dynamics that impact customer choices in the retail industry, investigating the numerous elements that influence purchasing decisions and overall shopping experiences.
The primary goal of this research is to provide a thorough review of the key components influencing consumer behavior in retail settings, including both traditional brick-and-mortar businesses and the rapidly developing arena of e-commerce.
The goal of this study is to comprehend the major variables influencing customer behavior. It explores how consumer perceptions and decisions are influenced by retail environments, including store layout and design. The impact of augmented reality and smartphone apps. In order to, comprehend how social networks, cultural norms, and socioeconomic trends affect consumer preferences, social and cultural aspects are investigated. In order to determine how marketing and advertising tactics, such as personalized promotions and loyalty programs, affect consumer loyalty and brand perception. In order to comprehend how economic factors affect customer confidence and purchasing habits, factors like income levels and pricing strategies.
The goal of this study is to provide retail marketers useful insights so that they may modify their tactics to meet changing consumer expectations.
Keywords :
Shopping Environment and Atmosphere, Technological Influences, Social and Cultural Factors, Marketing Strategies and Advertising, Economic Considerations
