Online Misogyny on OTT Platforms: Impacted Perception of College Students
Author : Dr. Vatika Sibal
Abstract :
With the advent of over-the-top (OTT) platforms, the users’ viewing behaviour has been disrupted through technological advancement and personal adaptations impacting conventional TV viewing. This study investigates the users’ indulgence level towards the OTT platforms and Conventional TV. It explores how the socio-demographics of the users correlate with the seven components of the niche and gratification approach. As internet access has increased, so has content consumption in India. The mass viewership through subscription via OTT platforms like Netflix, Hotstar YouTube, Amazon, SonyLiv, Eros Now, and Torrent downloads has been greatly influenced by the COVID-19 pandemic. These platforms produce a lot of well-known shows and films. The creators take great care to offer fresh and relatable content to pique millennial interest. In reality, however, these shows encourage substance abuse, and violence against women, including verbal and physical abuse. These programs encourage this kind of conduct in teenagers and young adults, normalizing and making it attractive. This study will expose their deception by showing how they appear to be having the opposite effect of what they intended by confusing fiction with reality. This paper will look at how much misogynistic shows affect teenagers and young adults, particularly how these shows are deceiving young girls and women.
Keywords :
OTT, video-on-demand, digitization, infotainment, content, covid-19 pandemic, lockdown
