The Impact of Sustainable Marketing on the Quality of Service Provided in Private Hospitals
Author : Dr. Ghazal Shafik Safia and Dr. Bassel Anwar Asaad
Abstract :
The objective of the current study is to: define the importance of sustainable marketing, and clarify its most important dimensions that contribute to improving the quality of services in private hospitals. The descriptive analytical method was used in the study. Moreover, a questionnaire was designed and distributed to the study sample, and data were entered into SPSS program to be analysed. However, the most important results of the study are as the following: There is a high interest by private hospitals administration to open new advanced scientific disciplines that distinguish them as much as possible from others, and there is also a high focus and interest in the continuous improvement of the work environment by the hospital administration. The study recommended the following Increasing attention to the market needs and linking the new specialties opened by hospitals with the needs of the local and international labor market. Interesting in the outputs quality of the medical process and emphasizing on teaching new cadres the skills and capabilities necessary for the labor market, according to specialization, as well as attracting human resources to teach new specialties. Raising the quality of medical human resources by training them on modern technologies.
Keywords :
Sustainable marketing, service quality, private hospitals
