Ethics, Corporate Social Responsibility and Sustainability: An Integration
Author : Dr. AL Ghosh
Abstract :
Ethics, be it from individual point of view, business point of view, or social point of view, is the prime component for sustainable development. Unethical practices from individuals, business organizations, or a group of people in the society pose a threat for the sustainability of the planet. Because of the selfish activity or selfish approach of people for their selfish gain many others of the present generation suffer, and also the future generation is also going to suffer. If "Unselfishness is God", the teachings of Swami Vivekananda, is given due attention and respect then the problem of sustainability will be taken care of to a large extent. If the corporate world, carry out business ethically, and fulfil their Corporate Social Responsibility (CSR) properly, then it will be a nice gesture towards sustainability. Similarly, if all the nations pay attention towards Sustainable Development Goals, propagated by the UNO in 2015 and work towards achieving the goals in a timely manner, then the world civilisation will be sustainable for the years to come. Here the author tries to integrate these aspects so that the future of human civilization does not suffer. The author also coined the term Country Social Responsibility (CNSR), which is a must to save the world from future destruction.
Keywords :
Ethics, CSR, unselfishness, country social responsibility, sustainability
