Exploring Policyholders' Views, Contentment, and Intentions to Continue Services with Health Insurance Firms: An Analytical Investigation
Author : Dr. A Shanmugam
Abstract :
This study investigates health insurance preferences among policyholders in the Chennai. Employing a quantitative research approach, structured surveys were conducted to gather data on insurance coverage preferences, premium payment distribution, payment methods, and policyholder engagement periods. Descriptive statistics were applied to analyze the data, revealing trends and insights. The findings informed the refinement of health insurance product offerings, pricing strategies, digital engagement, and intermediary support. The study contributes to understanding consumer behaviors and trends in the health insurance sector, particularly in the context of evolving preferences and engagement patterns. Given that health insurance policies predominantly operate on an annual renewal basis; the level of customer satisfaction significantly influences the decision to renew policies with the incumbent insurance provider. As the dynamics of the industry continue to evolve, this research underscores the vital role customer satisfaction plays in shaping the renewal patterns of policies within the health insurance landscape." As we embark on this analytical journey, we anticipate that the findings of our study will offer valuable guidance to health insurance companies seeking to adapt and refine their services according to the evolving expectations and preferences of policyholders. By probing into the intricate tapestry of policyholders' perceptions, contentment levels, and intentions to sustain their engagement, we aim to provide a robust foundation for informed decision-making within the realm of health insurance services.
Keywords :
Health insurance, preferences, policyholders, quantitative analysis
