Role of Service Quality in Higher Education-with Special Reference to the Student Expectations
Author : K Suresh Kumar, Dr. R Pardhasaradhi and Dr. N Uday Bashkar
Abstract :
The study's overarching goal is to get a more nuanced knowledge of the attributes of good lecturers that students want, as well as to identify the underlying constructions that inform these expectations. Using the means-end method and two types of laddering (in-person interviews and ranked-choice surveys), this research provides a helpful initial look at what students value most in a professor. The findings of the two laddering approaches are quite comparable, however the personal laddering interviews did provide deeper comprehension. The findings show that students value instructors who are well-informed, enthused, available, and kind. Most students seek for educational opportunities that will help them succeed academically and professionally. Additionally, this study's findings suggest that students are more interested in the practical applications of their education than in the theoretical aspects. The study's overarching goal is to get a more nuanced knowledge of the characteristics of good lecturers that students want, as well as to identify the underlying constructions that inform these expectations. To get some initial understanding of what students are looking for in their professors, an empirical research was conducted utilizing the means-end approach and two laddering methodologies (personal interviews and laddering surveys). The findings of the two laddering approaches are quite comparable, albeit the personal laddering interviews did create greater depth in knowledge. According to the findings, students value instructors who are well-informed, enthused, available, and kind. It is common knowledge that students seek for meaningful classroom experiences to improve their chances of doing well on exams and becoming well-rounded professionals. Another key finding is that students are less interested in the theoretical portions of their education than they are in the practical ones.
Keywords :
Role of service quality, higher education, service quality models, review
