Impact of Technology on Business Markets: A Theoretical Study on Role of Artificial Intelligence on Business with Reference to Post
Author : Dr. R Sampath Kumar
Abstract :
Artificial Intelligence is the new revolution in the business and in past few years it is indulged in various fields like science, business, medicine, automation and education, AI is also reached in the marketing business. Most of the big companies are using AI for their advertisement in digital platforms. AI has been changing the way of marketing and sales with consumer perception and its behaviour. The author of the paper is suggested the research about an AI, what it is and how deeply it is applied in marketing and what marketing practitioners can do with AI implication. The author of the paper is also addressing the impact of AI in marketing and sales and to investigate the AI result. The main aim of the paper is to serve the idea about how AI will be going to transformed the marketing & sales strategies digitally with the machine learning algorithms, the paper is also highlighted, how the AI will be more effective if it makes lager in the future (rather than replace) human manager.
The paper firstly introduces the introduction of Artificial Intelligence and then stated its involvement in marketing and sales. After that we disused about how AI works, what is AI use and how it is use in marketing and sales. Its impact or implementation on marketing strategies or consumers behaviour.
Keywords :
AI impact, AI application, AI importance, AI evolution
