Post-Covid-19 Pandemic Market Strategy for Lombok Island Development of tourism based on Local Potential
Author : Muhammad Iqbal and Pertiwi Utami
Abstract :
The goal of the study was to assess qualitatively the "competitive strategy of tourism development based on local potential after the Covid-19 pandemic on the island of Lombok, West Nusa Tenggara Province, Indonesia." After the Covid-19 pandemic, the NTB Provincial Tourism Office and other tourism players provided primary and secondary data for a descriptive qualitative study that examined competitiveness methods for boosting visitor numbers to Lombok Island.
The local government opened tourism in many clusters on the island of Lombok during the Covid-19 epidemic, including the Senggigi area, the Sekotong area (West Lombok), and the three dyke tours (Gili Trawangan, Gili Air, and Gili Meno) in the North Lombok Regency area. Tour of the Kuta Mandalike Resort and the Moto GP track in the Central Lombok region and the Mount Rinjani tourist destination in the Sembalun district of East Lombok. The strategy for holding the Motor GP in Kuta, Central Lombok, is determined by looking at a number of indicators, particularly the potential for tourism on the island of Lombok, particularly the Kuta Lombok beach, which is supported by the beauty of the island's natural charm and beach tourism with cultural attractions. Tourism sites have poor administration, cultural institutions have poor management, and security and comfort are still not assured. Some places, including the Senggigi region, Kuta beach, Central Lombok, Gili Trawangan, Gili Meno, and Gili Air, have opened. Particularly foreign tourism saw a considerable drop in visitor numbers during Covid-19 (- 46.85 percent) compared to total visitors during 2020, and as 2021 gave way to post-Covid-19 at the start of January 2022, West Nusa Tenggara saw a rise in tourist visits. The government's policy of establishing flight routes for Java, Bali, and West Nusa Tenggara, as well as the Super Bike event and Moto GP, promote the increase to a positive percentage of 6.25 percent.
Keywords :
Local tourism development, post-covid-19 and competitive strategy
