Assessment of Professed Service Quality of the Cafeteria Business-An Empirical Investigation in Saudi Arabia
Author : Dr. Syed Mohammad Akmal, Dr. Abdul Razzak Hashmi, Dr. Ahmad Khalid Khan and Dr. Syed Mohammad Faisal
Abstract :
The cafeteria and coffee have been the primary sources of information for the study, which uses SERVQUAL to investigate the causes of perceived facility and eminence in the cafe. An online questionnaire was used to poll a total of 178 respondents. The survey includes 169 respondents who responded most efficiently after applying the pilot study, which let go of irrelevant responses. The analysis through Confirmatory Factor Analysis (CFA) identifies the compelling aspects of the cafeteria in AlBaha and Riyadh, Saudi Arabia, which is ideal for the sector's future strategies. The study's findings show that three factors significantly impact service quality, performance, convenience, and problem-solving. The other three were unimportant but still hold their importance in this research paper and can be used as sub-independent factors. The culture and habits of Saudi Arabia play a substantial part in the results' anomaly.
Keywords :
Service quality, retail service quality, customer satisfaction, Saudi retail industry, confirmatory factor analysis (CFA)
