A Study on Women Investors’ Perception towards Equity Market
Author : Mr. K Sreenivasa Charyulu and Dr. P Selvamani
Abstract :
Behavioral finance is the study of psychological impact on financial markets and investors. Behavioral finance biases frequently lead to irrational or negative investing decisions. Cognitive psychology and arbitrage constraints are the two cornerstones of behavioral finance. This research is conducted to know women investors’ perception towards investing in equity market. This research is conducted to know about different types of investments. This research’s sample size is 100 which consist of male and female investors of different age groups. This research consists of both Primary data and Secondary data. The aim of this study is to know investments of investors and which factors motivates the investors to invest in equity market. SPSS and Chi-Square test were used to test the objectives of the study. We found that there is no difference between male and female investors satisfaction level while investing in equity market. We also found that most of the investors invest because of high returns and liquidity. The current research paper explores on direction to the women investors on their investment into the stock market. This study is needed a lot to create awareness among women investors to improve the confidence on Equity Trading, by studying this gives proper guidance to stock broking agencies to give best ideas how to give guidance to the female investor over stock trading.
Keywords :
Behavioral finance, investments, perception of investors, rationality & behavioral biases
