A Study on Customer Satisfaction towards Online Shopping with Special Reference to Cheyyar Town
Author : Dr. S Vijayan and Dr. J Ezhilarasi
Abstract :
Online stores attract the customer with images of the product along with the information about the product specification and prices. With the search engine the consumer can find their desirable models, brands or items. Firstly the customers should have access to internet for shopping online and transacting the amount through debit card or credit card now digital payment has made the life easy for the online shoppers. The largest online retailers are flip kart, snap deal, Amazon.com and eBay. The central point of the firm is to enable the customer to shop virtually using the internet which tempts them to browse to all the products and keep on buying the product this process to retain and creates more potential buyers, next would be for the storekeepers who maintains and updates the information pertaining to the articles of the customers.
Keywords :
Customer satisfaction, online shopping
