A Review Paper on the Factors Influencing Consumer’s Intention to Use Online Food Delivery Applications
Author : Shagun Chahal and VK Bishnoi
Abstract :
With the advent of technology and the internet, people's access to food has changed dramatically, making online food delivery services extremely popular and drastically altering people's lives. With features such as immediate e-billing and quick doorstep delivery, customers can now purchase their favourite meals conveniently and instantly. As a result, the Indian food-tech market has expanded to over 500 cities, and by 2026, estimates place its valuation at more than $21.41 billion. The proliferation of these services warrants an investigation of the variables impacting the uptake of online food delivery by consumers. This research aims to answer this question by presenting the results of a descriptive study that sought to understand the idea of online food ordering and delivery and to pinpoint the variables influencing customer behaviour in this domain. This review paper examines the factors that have led to the adoption and popularity of online food delivery, drawing on a variety of sources such as news articles, journals, and articles. These factors include convenience, doorstep delivery, time and effort savings, a diverse range of options, evolving demographics and lifestyles, appealing promotional offers, simple payment methods, social media presence, and efficient customer relationship management.
Keywords :
Online food delivery, lifestyle, e-commerce, food variety, convenience
