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A Consumer Opinion Impacts Analysis of Organic Products with Relevance to Coimbatore City

Author : Mr. A Badrinath and Dr. PG Latha Maheswari

Abstract :

Organic food products are grown under a system of agriculture without the use of harmful chemical fertilizers and pesticides with an environmentally and socially responsible approach. There are many benefits involving organic food products. Organic foods contain fewer pesticides. This means that things such as insecticide that is used in most agricultural practices are eliminated. People are concerned with these chemicals that are used to preserve foods are then being consumed by the people who purchase them. The main characteristic of the organic agricultural production system is that all artificial synthetic materials such as pesticides, fertilizers, growth regulators, feed additives, and gene engineering products are not allowed to use. The overall impacts of organic agriculture are beneficial to the environment. Certified organic production methods prohibit the use of synthetic fertilizers and pesticides, thus reducing chemical runoff and the pollution of soils and watersheds. Smaller-scale organic farming often is associated with significant environmental benefits, owing to the use of on-farm inputs, such as fertilizers derived from compost created on-site. By comparison, large-scale organic farms often require inputs generated off-site and may not employ integrated farming methods. These operations may buy specific allowable inputs, such as fish emulsion or blood meal to use as fertilizer rather than working within the farm to increase soil fertility.

Keywords :

Customer perception, organic products