College Student's Tendency towards Online Shopping in Surat City
Author : Krunal P Rajput and Dr. Sejal A Desai
Abstract :
This paper attempts to identify the factors that influence online and traditional buyers when deciding whether to shop online or not. The Internet has altered the global business structure. Online shopping is a recent aspect in the field of e-business. The use of the Internet among India's youth is increasing unexpectedly, and it is providing numerous benefits to the market. The customers of this modern age are techno-geeks with an innovative mindset. So here, the Internet is a main factor for marketing and selling. This paper examines the factors influencing the decision to shop online using a sample of 200 SURAT college students. The result of a study revealed how the students shop online, which website or application they frequently use, what type of product they would like to purchase online, which payment condition they generally prefer for online shopping, etc.
Keywords :
Online shopping, Internet, college students, payment option
